Jasmine prices at the Sathyamangalam flower market in Erode district doubled to ₹1,800 a kg on Friday ahead of Saraswati Puja, Ayudha Puja and Vijayadashami.
Jasmine, mullai and tuberose are among the flowers cultivated extensively in and around Sathyamangalam.
The flowers are harvested early in the morning and transported to markets across Tamil Nadu and to other States, including Karnataka and Kerala.
With the festival season approaching, flower prices at the market have been rising steadily.
Jasmine, which sold for ₹1,000 a kg on Thursday, fetched ₹1,800 on Friday. Mullai prices doubled from ₹400 to ₹800 a kg.
Tuberose sold for ₹200 a kg, while chrysanthemum was priced at ₹300 a kg.
Farmers who brought flowers to the Sathyamangalam market expressed happiness over the higher prices.
