CASIO is the Japanese global company that provides advanced calculators, global branded watches “G-Shock” and music instruments. Now CASIO is focusing on the big Indian market. Its first step was forwarded in 1996. To launch a “Mathematic leading country”, CASIO focused on advanced calculators.
Takuto Kimura Managing Director Casio India looks back.
“30 years ago, the CASIO calculator was highly evaluated in Mathematic leading countries. We got fame. It is a relief and trust. Based on this fame CASIO developed 85 sales shops for G SHOCK. India is not only a sales market but also the most important base for CASIO group.
G SHOCK has gotten big sympathy from young people through the G SHOCK ambassador and digital marketing.
In the main area of Mumbai, CASIO set its flagship shop as an information dispatching place and G SHOCK trial place. In August a fan meeting was held in Mumbai G SHOCK shop. Its prosperity guaranteed the brand base of G SHOCK.
To accelerate promotion CASIO nominated 2 famous persons ambassadors. Shubman Gill cricket player and Vicky Kaushal Bollywood actor. With the popularity of CASIO prospects in 2030 85 shops will increase to more than double, sales amount will increase to double.”
Global strategy of CASIO is fitting to market characteristics and trends to increase sympathizers.
Takuto Kimura,Managing Director, Casio India, said: ”Fundamentally Indian people have the habit of wearing watches to check the time. Along with economic growth, a busy person will need more. Wearing a watch is self-expression and one of lifestyles. The Indian Government promotes the importance of logical thinking and emotional education in Government’s regulation. CASIO catches up and gets close to its concept.”
CASO’s production policy has been “challenge” since producing the first calculation and first digital watch. With globalization CASIO obtained fitting ability to each market catching its trend and passage. It will bring more sympathizers to CASIO India and Global. - ANI
